Shopping Instead of Procuring, KARL MAYER’s WEBSHOP ERSATZTEILE is Gaining Momentum
KARL MAYER was not only showing state-of-the-art machine technology at ITMA 2015, it was also ushering in a new era in customer relations. Customers can now communicate with this manufacturer via smart phone, tablet or computer. This makes life much easier for them and also applies to the ordering of spare parts.
Order directly or send an enquiry by clicking on the mouse
KARL MAYER developed its WEBSHOP SPARE PARTS system to enable spare parts to be ordered easily. This B2B platform makes wearing parts and standard spare parts available for warp knitting machines and warping machines for warp knitting at the click of a mouse. Roughly 1,500 items are available using this rapid access method. Enquiries about other spare parts can be sent easily to KARL MAYER’s WEBSHOP. A quick look at the electronic spares catalogue – which is available for machines built from 2006 onwards – makes it much easier to identify the spare parts needed. This interactive platform displays the spare parts in the different levels of a machine. They can then be ordered directly or else an enquiry can be sent. Repeat orders can also be dealt with easily using the efficient document management system. And all this can be done at the click of a mouse. Intuitive menu navigation and the logical layout make working with this B2B platform easy and extremely efficient.
All systems go following a successful premiere
This clever purchasing system generated a great deal of interest at ITMA 2015 and is already becoming established on the market. “A large number of people registered to use the system following the successful premiere in Milan, and we also sent out a newsletter. We are very pleased with the feedback we have received during the introductory phase,” explained the Sales Manager, Marion Högg. The first spare part from the WEBSHOP was delivered to a manufacturer in Germany at the beginning of December 2015. This customer was not only able to benefit from easy ordering and rapid delivery, but also from a 2% discount on his first order. This discount will apply to all direct orders up to 30 June 2016.
The development process continues
As well as marketing this system, KARL MAYER’s WEBSHOP team is involved with further developing the conceptual design and technical applications of this ordering platform. The most recent work has focused on the topic of “expansion”. An important aspect of the planned expansion is to extend the product range to include KARL MAYER’s other Business Units in future. More locations will also be linked into the WEBSHOP SPARE PARTS system, making this online system available to more customers.
The further development work will also focus on functionality and ease of use. For example, it will be extended to include illustrations of the spare parts available. “Behind our WEBSHOP SPARE PARTS system, there is a vibrant, dynamic concept, which we are constantly adapting and developing to meet the needs of our customers,” says Stelios Tzavelas, the WEBSHOP Administrator. It therefore remains to be seen what features KARL MAYER’s WEBSHOP SPARE PARTS system will surprise us with next!
Source: KARL MAYER